Zugzwang Who moves?

Each time may make more sense to look at a chessboard to find answers to our conflicts. When we stand at a critical position as spectators, we are able to identify their nature and some clues for resolution. However, if we immerse ourselves in the crisis, our position is more active, as we become part of the conflict as a agent. Such participation requires us to make judgments of the position and make decisions to progress in the conflict. We are players. Because communication is a strategy game.

In this paper the author applies a method of chess thinking to crisis communication, so that managers communicating entities may face conflicts with guarantees. With more than twenty cases of international crises exposed, The Triangle System will help you make the best moves for your business communication.

AUTHOR

Enrique Cobos. Journalist. Master in Radio and Masters in Communication. PhD in crisis communication.

Editorial: Eunate